My Online Winery
Online Winery

New York, NY (PRWEB) May 13, 2007

Snooth announced that it has partnered with Inertia Beverage Group to provide its users with direct access to wines sold by over 300 wine brands. Inertia, the leading provider of web-based direct sales technology to the wine industry, works with its winery clients to enable easy, smart, efficient access to the growing consumer direct channel for wine. By teaming up on this initiative, Snooth and Inertia can simplify the process of researching and buying wine, by enabling users to link directly from the product detail page on Snooth to the point of sale on the winery website.

“We believe that bringing together customers and wineries together through technology is the future of the wine industry. Snooth's cutting edge platform helps consumers navigate difficult purchasing decisions and creates an excellent bridge to help consumers make educated choices for increased purchasing satisfaction,” says Paul Mabray, CEO and Founder of Inertia.

“We are excited to be able to add these wineries to the growing list of options available to our users for purchasing wine,” says Snooth Founder, Philip James, “Being able to read multiple wine reviews and then proceed directly to the winery site to purchase the wine greatly simplifies the process.”

Snooth is still in closed beta and access is currently invitation only. To request an account please sign up at http://www.snooth.com.

About Snooth
Snooth promises to revolutionize the way people choose wine.

By combining the company's proprietary algorithms with the world's most comprehensive wine database, Snooth is able to accurately identify the wines best-suited to an individual.

Snooth analyzes a user's unique set of interactions with the site and, using its powerful recommendation engine, leverages this digital fingerprint to generate highly-personalized wine recommendations. Snooth also interprets wine queries more naturally and optimizes the relevancy of search results, by incorporating semantic search elements into its core technology.

Snooth is currently in closed testing. Please visit http://www.snooth.com for more information.

About Inertia Beverage Group
Inertia Beverage Group, based in Napa, California, is the premier provider of web-based technology used by wineries to manage direct sales and marketing. Inertia's REthink Engine technology is at the heart of the direct sales and marketing efforts of more than 300 wine brands. Inertia's technology and services affords wineries an integrated platform from which they can manage customer data, online sales to consumers and the trade, on-line content, product fulfillment, wine clubs and e-mail based sales campaigns. More information about Inertia Beverage Group is available at http://www.inertiabev.com .

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Oster 4208 Inspire Electric Wine Opener with Wine ChillerAt the touch of a button, the Oster Wine Opener easily opens up to 30 bottles on a single charge. The stylish and ergonomically designed soft-grip handle will fit into the palm of your hand for a firm grip. Also includes a foil cutter to remove wine seals and a recharging base for convenience.

If you have a wine connoisseur on your gift list, there are a lot of fun and interesting gifts you can get him or her. The beauty of buying gifts for the enthusiast is that the price range fits within any budget. There are wine gifts you can buy for under $10 yet you can also purchase fine gifts that cost much more. Let’s look at just a few of the gift ideas for someone who enjoys collecting, serving, or drinking wine.

Wine gift baskets make great gifts for those who do not live near you. What could be easier than picking out a gourmet gift basket and having it shipped directly to the recipient? This way, you don’t even have to worry about wrapping and shipping the item yet the recipient will be thrilled when it arrives.

If you know someone who has just gotten married, a romantic wine gift basket would make the perfect gift. You can choose to include pasta, cheeses, olives, crackers, and other items, along with a special bottle of wine. Some of these gift baskets actually come packed inside a picnic basket so the recipients will think of you each time they go on a picnic.

Other great wine gifts include glasses, tassels, wine bottle openers, and cooking with wine cookbooks. You can also buy decorated wine bags and for those who love to collect, a portable wine refrigerator makes a great gift. Next time you are searching for a unique gift for someone who likes wine, spend a few moments online and you will have more ideas than you can choose from.

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Gustaf's Wine Gums, 2.2 Pound Bags (Pack of 3)Wine gums are the popular alternative to gummis in Europe. These are starch based products, which is a much better base than gelatin to transmit the flavors. Let us assure you that these delectable candies are alcohol free despite the references on the front of each piece.

When throwing a party (a grown up party that is) wine is always an essential. It adds not only class but also a sense of sophistication that truly separates one party among others. But as fun as the party can be, it can also bring about a lot of new challenges for the host. One very particular problem you might run into would be chilling the wines. Of course it’s quite understandable that some of your ordinary wines will immediately be consumed right after they’re opened. But what about the ‘special’ wines that you have for your ‘special’ guests? When talks are long and the hours drag on, your wine will simply lose its coldness, leaving you with a flat tasting, lukewarm wine, which is why for these particular occasions you will need a wine chiller.

A wine chiller will be able to provide you with the coldness your wine needs regardless of how long the conversations might take. It’s quite understandable that conversations and wines go somewhat hand in hand and in order to make this happen you’ll need to keep those wines chilled. Thankfully many innovations have come to wine chillers. Now you don’t have to depend on a deep bowl with ice in order to chill your wines as there are already many variations of the product.

A sleeve wine chiller for example will help you chill the bottle of wine simply by putting it in the freezer first and then slipping it on the wine bottle for when you’re ready to drink. A tabletop chiller will allow you to take it anywhere, perfect for when you’re outdoors or have guests that keep on moving from one spot to another. Others come with cords while others use batteries for full portability.

Another issue that you might end up dealing with would be misplaced or confusion of the glasses. This can be troublesome as it will mean that you will probably end up using more glasses than you should. To help with this, wine glass charms are what you need. These charms can be readily purchased at wine stores and ranges from temporary to permanent allowing you to mark each glass individually for all of your guests – no more misplaced glasses. Aside from being cheap they can also make as great parting gifts for when the party is over. So if you’re planning to hold a party and there’s wine included, make sure to take the two mentioned above into consideration as they will not only make things easier, they will also make the party you threw one that will be remembered for a long time.

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Good, Better, Best Wines: A No-Nonsense Guide to Popular WinesJust tell me what's good!

The first buying guide to focus exclusively on the best-selling wines in North America that you can find anywhere! 

When it comes to wine, your "wants" are pretty simple: a good wine, at a price you can afford, that's stocked at your local wine shop or supermarket. Good Better Best Wines gives you just that. It reveals in plain English, the good, better, and best wines available for the dollars you're willing to spend--up to $15--along with photos of clearly labeled bottles to make wine shopping easier.

And because Good Better Best Wines is the first book to rank the best-selling wines in North America--think names like Beringer, Kendall-Jackson, and Woodbridge--you bet they'll be stocked at your local store.

Inside you'll find:

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Seasoned journalist and qualified sommelier Carolyn Evans Hammond makes wine accessible with her witty and light approach to the subject.  Her first book, 1000 Best Wine Secrets, earned critical acclaim,a nd her writing has appeared in such eminent publications as Decanter, Wine & Spirit International, The Times in London, and others.